News from JMS

Welcome to our blog, where we plan to feature news, views and translation clues. Things like: did you know that English cats say ‘meow’, German moggies ‘miau’, French felines ‘miaou’, and Spanish Siamese ‘miau’. Pause for thought…

Cronuts: joined up thinking

Just had to blog about today’s new word: the ‘cronut’. It is a new form of ‘canonical pastry’ from New York that is the product of the unusual culinary union of the donut with the croissant. People queue for hours to buy them (some cronuts are prepared to pay 40 dollars for one from people who made it to the front of the queue at Dominique Ansel’s bakery in Soho). Nobody else is allowed to make the now trademarked cronut, which has led to the invention of the ‘doissant’ in Washington DC (Donut Croissant). Is this a new phenomenon, a new tulip fever, or just a storm in a pastry bowl?

 


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